| BA100 Principles of Management |
4.5 hours |
| The purpose of this survey course is to introduce the general principles of management applicable to any organization with an established set of goals or objectives. This course analyzes the major managerial functions of planning, organizing, staffing, leading (leadership and motivation), and controlling (evaluating). Also covered are managerial ethics and corporate social responsibility. |
| |
| BA110 Principles of Marketing |
4.5 hours |
| A strategic marketing management approach to the problems of modern-day marketing including market opportunity analysis, target market selection, marketing mix development (i.e., product development and management, channels of distribution, promotion, (advertising, personal selling, sales promotion, public relations and publicity, pricing policies and tactics), and the management of marketing activities. The world of e-business is explored from both a marketing and consumer point of view, as well as marketing ethics. |
| |
| BA115 Principles of Sports Management |
4.5 hours |
| This course is designed to introduce the student to the general principles of sports management. Students will examine the core elements of management functions and ethics. Application of management concepts and theories to sport organization and the industry will also be addressed. Topics studied include leadership, ethics, diversity, and the major managerial functions of planning, organizing, staffing, leading and controlling (evaluation). |
| |
| BA130 Contemporary Leadership Theory |
4.5 hours |
| The focus of this course is the self-examination of skills, personality, attitudes, and behaviors to increase self-awareness of leadership competencies. Students will also investigate principles and theories of leadership. Concepts of leadership are analyzed by studying leaders in business. |
| |
| BA200 Principles of Insurance and Risk Management |
4.5 hours |
| This course will introduce students to the risk management process used in the insurance industry. The course includes an introduction to the various insurance products and terminology. Employment opportunities and career paths in the insurance field are also explored. |
| |
| BA201 Business Law I |
4.5 hours |
| An introduction to business law and the role of business law in today’s legal environment. Topics examined and analyzed will include: the court system, common law, civil law, criminal law, and administrative law, government regulation of business, contract law, personal property, and bailment. |
| |
| BA205 Human Resources Management |
4.5 hours |
| Management of people in the workplace, including human resources planning, organizing, leading, and controlling (evaluating). The role of the human resource department in an organization is discussed as well as human resource functions of EEO/LC, job analysis/job design/job description, human resource staffing plan, recruiting, selecting, training, career development, appraising performance, compensation, employee benefits, safety and health, and employee discipline. |
| |
| BA210 Principles of Selling |
4.5 hours |
| Prerequisite: BA110 |
|
| Relationship selling utilizing a consultative style to establish and maintain long-term partnerships is examined as a career. The consultative style emphasizes social and business contacts, information gathering through needs discovery, counseling and consulting, recommending a solution, translating features to benefits, demonstrating the product, negotiation/overcoming sales resistance, closing the sale, and service after the sale, to provide the foundation for a long-term relationship. Selling is explored in a traditional model as well as in the dot.com environment. |
| |
| BA215 International Business |
4.5 hours |
| This survey course offers a managerial approach to international business with an emphasis on preparing students to operate in the international market place. Topics to be covered are the world’s marketplaces, including: managing international business and managing international business operations. |
| |
| BA220 Advertising |
4.5 hours |
| Prerequisite: BA110 |
|
| A general approach to the advertising function and the development of a complete advertising campaign from marketing goals. Studied are marketing research techniques, target market identification, and the creative, production and media functions, as well as the coordination of personal selling, sales promotion, and public relations and publicity with the advertising campaign. The advertising agency and the advertising department of a firm are also examined. |
| |
| BA225 Business Ethics |
4.5 hours |
| This course covers ethical and social issues that affect contemporary American business, including examination and analysis of many types of ethical dilemmas currently facing businesses and business people. Topics include personal honesty, employee screening, employee privacy, sexual harassment, whistle-blowing, workplace safety, advertising content, product safety, and quality. |
| |
| BA230 Investments |
4.5 hours |
| An introduction to the language of financial securities. The focus is on stocks and bonds and the financial market in which they are traded. |
| |
| BA235 Strategic Sports & Event Marketing |
4.5 hours |
| This course explores the concepts and principles of marketing as they apply to sports and event marketing strategies. Areas of study include market analysis, action plans, including prime prospect identification, marketing mix development and evaluation tools. Students will develop a strategic marketing plan for an event in a related field. |
| |
| BA237 Property and Liability Insurance |
4.5 hours |
| Prerequisite: BA200 |
|
| The course includes the explanation of property and liability insurance products available for both individuals and businesses. The major property and liability topics examined include general liability, business income, inland marine, goods in transit, auto, and business owner insurance. An introduction to underwriting and claims processing is also presented. |
| |
| BA240 Media Relations & Sports Information |
4.5 hours |
| This course is designed to prepare the student in working with the media and internal and external audiences in the area of maintaining a positive public image. Topics studied include: role of communications in management, news release writing, working with various forms of the media, preparing for interviews, pitching stories, ethical issues and crisis management. |
| |
| BA243 Life and Health Insurance |
4.5 hours |
| Prerequisite: BA200 |
|
| The course includes the explanation of life and health insurance products available for both individuals and businesses. The differences between term and whole life policies are discussed. The course covers the various types of health insurance contracts available and major employee benefit plans adopted by corporations. An introduction to underwriting and claims processing is also presented. |
| |
| BA245 Public Relations |
4.5 hours |
| Public relations is a planned process to influence public opinion. Topics studied include the history of the profession, key conceptual framework areas that underpin the field, the field’s most important constituencies, the primary technical skills that public relations professionals must possess, and challenges and opportunities presented to public relations in the 21st century. |
| |
| BA250 Principles of Banking |
4.5 hours |
| Students investigate various principles, practices, and theories used in commercial banking. Credit unions, savings and loans, finance companies, and other financial intermediaries are compared to domestic bank operations. Various financial regulatory institutions are also to be studied. |
| |
| BA255 Sports & Event Facilities Management |
4.5 hours |
| This course assists students in developing an understanding of the knowledge and skills needed to manage facilities used in sports and a variety of events. Topics addressed include: planning techniques, event logistics, crowd control, liability, funding, contracts, scheduling of supervision and employees, facility design, operations and maintenance, housekeeping, safety and medical services, and insurance. |
| |
| BA285 Project Management Theory and Application |
4.5 hours |
| An integrated study of the many concepts, skills, tools, and techniques involved in project management. Project management issues and documentation are addressed in a microcomputer-based environment using the
Microsoft Project software. Team concepts to problem definitions and solutions are emphasized. Students are required to develop, manage, and present a project. |
| |
| BA300 Organizational Behavior |
4.5 hours |
| This course is designed to provide students with a conceptual and empirical understanding of the structure and function of human behavior in organizations. The course will examine specific topics to which leaders of today’s organizations must give attention. Topics which will be explored include: behavioral influences which affect productivity, organizational effectiveness and efficiency, perception, motivation, decision making, communication, leadership, job and organizational design, group behavior, organizational power, politics, and change. |
| |
| BA301 Agency Management and Insurance Operations |
4.5 hours |
| Prerequisites: BA100, BA235 and BA240 |
|
| A detailed look at the daily operations of an insurance agency. Presented is information about insurance products and their benefits, selling methods to potential new customers, and servicing needs of existing clients. Group problems and case studies are included. |
| |
| BA302 Applied Strategic Marketing |
4.5 hours |
| Prerequisite: BA110 |
|
| As a group, this class will develop a marketing plan for an agricultural product. There will be five groups established according to the first five categories of the National Agri-Marketing Association judging format. These categories are market analysis, business proposition, action plan (tactics for executing the 4 P’s), financial evaluation, and monitoring and measurement tools. |
| |
| BA303 Leadership in Cultural and Global Contexts |
4.5 hours |
| Prerequisite: BA130 |
|
| This course is a comparative study of leadership in other cultures and in cross cultural organizations. Additionally, topics include cultural influences on leadership and the relationship between leaders and followers in differing cultures. This course will help students gain the skills needed to adapt and lead effectively in unfamiliar cultures and cross-cultural settings. |
| |
| BA304 Labor History and Management |
4.5 hours |
| Prerequisite: BA100 |
|
| This course addresses the core elements of union-management relationships and the labor relations process which occurs when management and the exclusive bargaining agent for the employees (the union) jointly determine and administer work rules. Topics covered include recognition of the legitimate rights and responsibilities of union and management representatives, negotiation of the labor agreement, and administration of the negotiated labor agreement. |
| |
| BA310 Marketing Research |
4.5 hours |
| Prerequisites: BA110 |
| The role of marketing research in a modern marketing system is viewed as an information-gathering and decision making management tool. The course examines research from the perspective of both the manager and researchers and explores the basic stages of the research process which includes formulating the problem(s), determining research design(s), determining the data-collection method(s), designing the data collection form(s), sampling and data collection, data analysis, and preparing research reports. The role of e-business in marketing research will also be explored. |
| |
| BA313 Business Law II |
4.5 hours |
| Prerequisite: BA201 |
|
| This course examines the legal rights and responsibilities of people in both the public and private sectors. It is designed to give students a basic understanding of the rights and responsibilities of parties in contractual and employment relationships. Students will also review legal issues involving debtor/creditor and insurance law. To accomplish these objectives, students will analyize current events, legal conflicts, and ethical dilemmas, in addition to reading the text. |
| |
| BA314 Leading Teams in Change |
4.5 hours |
| Prerequisite: BA130 |
|
| Building on concepts and theories learned in Contemporary Leadership Theory, students will begin the examination of behaviors, methods, and contexts of leadership and change. Students will be able to choose the appropriate strategies and opportunities to lead individuals, teams, departments, and/or organizations in a constantly changing environment. |
| |
| BA315 Selected Topics in Business |
4.5 hours |
| This course studies current events with an emphasis on business and commerce. Among topics are e-commerce, the changing business environment, and diversity in the workplace. |
| |
| BA316 Non-Profit Management |
4.5 hours |
| This course is designed to provide students with the opportunity to explore and develop an understanding of the fundamentals in the management of a nonprofit organization. Topics which will be studied include: working with boards of directors; volunteer management including the recruitment, retention and recognition of volunteers; the many faces of fundraising; program development and delivery; advocacy in the non-profit organization; types of services provided; non-profit budgeting; communication; and working with the media. |
| |
| BA317 Legal Liability in Recreation, Sports & Tourism |
4.5 hours |
| Prerequisites: BA201 |
|
| This course is designed to allow students the opportunity to study the legal liability and risk involved in sports and event management. Topics addressed include: risk assessment and management in recreation, sports and tourism, tort law (intentional torts, negligence and absolute or strict liability), contract law, and criminal law as well as constitutional issues in sports and event management, including outdoor recreation management. |
| |
| BA320 Credit and Collection Management |
4.5 hours |
| Prerequisite: BA250 |
|
| This course analyzes the role of credit in the economy and discusses the function of credit in consumer and commercial organizations. The management decision process of issuing credit as well as collection techniques in dealing with delinquent accounts is studied. Strategies in developing, maintaining, and repairing personal credit histories are discussed. |
| |
| BA323 Consumer Behavior |
4.5 hours |
| This course is an interdisciplinary approach to the analysis and interpretation of consumer buying habits and motives and the resultant purchase of goods and services. The purchaser’s psychological, economic, and sociocultural actions and reactions are examined. Students will study factors affecting buying behavior in consumer markets and their relationship in developing marketing strategies. |
| |
| BA325 Mortgage Banking |
4.5 hours |
| Prerequisites: BA250 and MA250 |
|
| The language, terms, history, loan flow, secondary market, loan types, and servicing requirements of the mortgage banking industry are studied. Application to
real life lending scenarios is emphasized. Background in real estate is provided to acquaint students with the appropriate real estate concepts and laws applicable to the mortgage industry. |
| |
| BA327 Sales Management |
4.5 hours |
| Prerequisite: BA100 |
|
| Functional aspects of sales force management are studied including: personal selling methods; procedures for recruiting, selecting, and training new salespeople; compensation and expense control systems; problems of sales force motivation and supervision; methods of territorial and quota assignments; sales department budgets; distribution-dealer relationships; and other selected topics. |
| |
| BA328 Leadership Applications |
4.5 hours |
| Prerequisites: BA130, BA300, BA303, BA314 |
| Students assess and reflect on their own leadership experiences and continue developing leadership skills. Students demonstrate knowledge about leadership themes and understanding of the essential attributes of leadership. Students apply the skills and learning to business simulations. |
| |
| BA330 Entrepreneurship |
4.5 hours |
| Prerequisite: AC202 |
|
| This course is an introduction to small business management in relation to the startup, buying, or franchising of a small business. Topics include forming the organization; creating a competitive advantage; developing a marketing and management plan; projecting financial requirements, and creating an exit strategy. Students use this knowledge to create a business plan. |
| |
| BA333 Managerial Communications |
4.5 hours |
| Prerequisite: BA100 |
|
| Students will study communication in managerial situations, including motivating employees, persuading management, building consensus, introducing change, explaining financial situations, providing and receiving feedback, getting a proposal adopted, making a sale, coordinating strategy, interacting with media, managing meetings, and making the best use of the technology available. Also addressed are personal and organizational ethics, and multicultural and electronic communication. |
| |
| BA335 E-Management |
4.5 hours |
| Prerequisite: BA100 |
|
| The purpose of this course is to introduce students to the implications of an Internet-based society. Knowledge, skills, and abilities gained from previous business courses will be applied to an online environment. An assessment of advantages and disadvantages of an online environment, as well as the possibilities available for businesses, will be discussed. |
| |
| BA340 Direct Marketing Strategies |
4.5 hours |
| Principles and processes of direct and database marketing and insight into the requirements for building a customer-based marketing strategy are studied. The theory and practice of direct response marketing is studied as an aspect of the total marketing system for both small and large businesses. Emphasis is given to direct mail, print and broadcast advertising, telephone promotion, interactive media, and the Internet. |
| |
| BA355 Corporate Finance |
4.5 hours |
| Prerequisite: MA110, AC200 & AC202 |
|
| Students will study and apply financial models that assist management in making decisions to maximize the use of limited corporate resources. The emphasis of this class will be on the time value of money, the relationship of risk and reward, sources of capital and capital budgeting which together will provide the basis for making corporate decisions. |
| |
| BA360 Sports & Event Finance |
4.5 hours |
| Prerequisite: AC200 & AC202 |
|
| Analysis of the relationship between finance and the sports industry is addressed in this course. Students will study the financial and economic aspects of sports organizations and current financial issues relating to high school, collegiate and professional sports. |
| |
| BA375 Sports & Event Management Internship |
4.5 hours |
| Students will participate in a supervised amateur or professional work experience in the sports and event management industry. A written analysis of the student’s experience and possible oral presentation will be required. |
| |
| BA390 Purchasing Management |
4.5 hours |
| Prerequisite: BA100 |
|
| This course provides the student with an understanding of the principles of purchasing materials and supply management. Emphasis is placed on the importance of these principles in the development of quality products and services and to profitable relations with suppliers, employees, and customers. Areas of study include quality, price, supplier selection, outsourcing, purchasing services, information flows, legal aspects, purchasing procedures and strategies, and international purchasing. |
| |
| BA400 Community Success |
4.5 hours |
| Prerequisite: BA310 |
|
| Community Success is a marketing applications course that is designed for business administration students interested in community work, as well as local leaders involved in community and economic development. The course is rooted in real world experience, and affirmed in the works of Suzanne W. Morse, author of Smart Communities, Richard Karlgaard, author of Life.2.0, Philip Kotler, author of Marketing Places, and Cornelia and Jan Flora, authors of Rural Communities, Legacy & Change. Highlights of this course include seven key leverage points, an exclusive model for community success, a process to guide implementation, plus tools and tips that can help students administer the program in communities of all kinds. |
| |
| BA450 Production and Operations Management |
4.5 hours |
| Prerequisite: BA110 & BA390 |
|
| This course will study the application of the principles of management to the planning, control, design, operation, and updating of operational systems both in the manufacturing and service sectors. Students will become familiar with the various operations management decisions required in managing a manufacturing or service business. Analytical models which support these decisions will be presented and discussed. Students will become familiar with application of these principles and models through analysis of actual firms and manufacturing and service firm cases. |
| |
| BA490 Strategic Management |
4.5 hours |
| This course will study strategy formulation, implementation, evaluation, and control in today’s organizations, with an emphasis on strategic planning and decision making. Also studied is the formulation and implementation of corporate and business strategies to achieve the objectives of the organization. This emphasizes environmental, industry, and competitor analysis and includes stakeholder analysis of government, community, consumers, employees, and the natural environment. This is the final integrating course in the business administration major. |